Work Experiences
With a diverse background, I have developed a robust skill set in marketing.
My career highlights include:
Since March 2024
Sales Office - UNIS Group
Currently, I am dedicated to providing customer support in my role.
I handle customer inquiries with care, ensuring their questions are answered promptly and accurately. When complex issues arise, I efficiently escalate them to the relevant departments to ensure swift resolution. By leveraging my extensive product knowledge and delivering responsive customer service, I play a crucial role in strengthening the company's identity and maintaining high levels of customer satisfaction.
April 23 - February 24
Senior Marketer - De Paardendrogist
As a Senior Marketer at De Paardendrogist, I led a multifaceted role that encompassed comprehensive market research, including trend and competitor analysis. I developed and executed strategies to enhance and sustain the online presence of our private labels. This involved coordinating and executing marketing campaigns, followed by detailed reporting and data analysis. My problem-solving skills were crucial in website management, ensuring seamless functionality and user experience. Additionally, I created and managed SEO-friendly content, banners, and other promotional materials. Leading a small marketing team, I fostered collaboration and efficiency to achieve our marketing goals.
December 2020 - March 2023
Content Marketer - Airpress
At Airpress in Leeuwarden, I served as a Content Marketer for the French-speaking markets in France and Belgium. In this role, I focused on SEO and SEA to enhance site optimization for both B2B and B2C audiences. I developed engaging product content and managed our social media presence, blog, and newsletters to build a strong online community. Additionally, I led the makeover of our product catalog, highlighted key product features, and ensured accurate translations. My efforts were instrumental in increasing visibility and engagement, ultimately driving growth in the French-speaking markets.
2019 - 2020
Executive Assistant -
Amsterdam Lake District Tours
As an Executive Assistant at Amsterdam Lake District Tours, a family business located in Joure, I aimed in promoting Friesland to an American tourist audience. My responsibilities included online product management, crafting engaging social media content, and writing blog posts that highlight the unique attractions of the region. I developed and implemented comprehensive marketing strategies and campaigns (alongside the board), focusing on effective branding and market positioning. Additionally, I established seamless customer journeys, manage the booking calendar, and coordinated visits and arrangements with partners. My role also involved supporting customer service and guiding and documenting tours to ensure an exceptional visitor experience. Furthermore, I had the opportunity to write my end-of-study thesis on creating brand narratives to forge strong connections with the audience, enhancing my expertise in building compelling stories that resonate with our target market.
